Now is the time to join us! 

Who are you?

Personify Health is looking for a Product Manager, Engagement. This product role is focused on omni-channel communications to drive user enrollment, adoption, engagement, and retention throughout our Wellbeing and Health product lines. Engagement channels will include targeted email, SMS, and push notification campaigns leveraging Braze. This role requires collaboration across product management teams, coordination with engingeering and data teams, as well as engaging with content and design. You are highly analytical and passionate about delivering high quality engaging experiences, and energized by working closely with smart, talented, and results-focused teammates in a highly interactive environment. You lead by using analytics, data, and research to identify opportunities that will drive engagement with our products, developing end-to-end experiences for these journeys, and measuring the effectiveness of your ideas via A/B testing.

In this role you will wear many hats, but your knowledge will be essential in the following:  

• Own and drive member engagement metric improvements, including platform enrollment and onboarding.
• Partner with product, marketing, and communications teams to formulate engagement strategy and align with leadership
• Develop personalized, highly targeted and compelling engagement journeys across product email, SMS, and notification channels to drive engagement with our products based on a deep understanding of customer data, needs, and behaviors
• Design and drive the product engagement roadmap. Juggle tradeoffs and understand constraints, finding elegant solutions to complex problems. Continually identify and implement
• Improvements based on ongoing customer research, market/competitive analysis, and product performance indicators
• Work tightly with product, engineering, data science, design, content and other teams to identify, develop, and swiftly deliver delighting engagement experiences
• Dig deep into product performance and member trends with data science, product analytics and UX research to gain insights that inform which engagement experiences to test; learn quickly from quantitative and qualitative feedback; iterate approach with urgency based on learnings
• Implement A/B testing another experimental techniques to help strategize and improve the performance of product campaigns
• Use existing segments and build new list pulls for engagement experiences using data from data warehouse. Partner with marketing and developer team for additional custom target audience criteria
• Provide analysis of engagement A/B test results and recommendations for improving their efficiency
• Work directly in Braze to build campaigns, design templates, & define data mappings to support product priorities. You will coach or work with other roles within Braze who will support your priorities.
• Support organizational change and governance to ensure the best model for our overall user & communications success

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

What you bring to the Personify Health team:

In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:

• 3-5+ years of experience from different disciplines; especially product management, product communications, & product engagement
• Ability to structure, manage, and coordinate multiple complex cross-functional projects and processes with multiple stakeholders at both senior and junior levels 
• Possessing the maturity and capability to interact and influence across multiple levels in a global matrixed organization
• Natural collaborator, with excellent communication skills with customers, peers, colleagues and executives
• Self-starter with the ability to proactively identify opportunities and projects
• Analytical, with the ability to make decisions using both quantitative and qualitative data and defend decisions
• Experience crafting a product strategy and vision, and translating that into an agile & iterative roadmap
• Experience with Salesforce Marketing Cloud, Microstrategy, and Mixpanel or other equivalent BI and marketing automation tools
• Healthcare / health tech & wellbeing experience is a plus
• BA/BS degree, or equivalent experience; STEM/technology background a plus

You also take pride in offering the following Core Skills, Competencies, and Characteristics:

• Marketing and communications campaigns
• Campaign segmentation and targeting
• Member / user engagement
• Personalization
• Collaborating with product and engineering teams to influence roadmaps
• Campaign analytics and reporting
• Experimental & A/B testing

No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!

Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.

In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $80,000 to $90,000. Note that compensation may vary based on location, skills, and experience. This position is eligible for 10% target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.

We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.

#WeAreHiring #PersonifyHealth

Beware of Hiring Scams: Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to talent@personifyhealth.com. All of our legitimate openings can be found on the Personify Health Career Site.

Application Deadline: Open until position is filled.